1. Naming Conventions

Current System

Defined assets:

• Logotype
• Imagotype
• Imagotype - full
• Logotype - cookies

Strengths:

• Clear distinction between symbol-only and symbol + wordmark.
• “Imagotype” is used consistently to describe icon + text combinations.

Issues:

• “Logotype” appears to be used for the symbol alone, which is technically closer to “Isotype.”
• “Logotype - cookies” introduces a contextual variant without clarifying scope or usage conditions.
• Naming mixes brand terminology with feature-specific usage (cookies).

Impact:

• Slight ambiguity between symbol-only and wordmark terminology.
• Variant naming could scale poorly if more contextual versions are added.

2. Reusability in Components

Observations